Building Inclusivity in UX Research: A Guide to Diverse Participant Recruitment

As you embark on the journey of crafting a UX research plan, one crucial element deserves your unwavering attention: the participants. These individuals are the voices of your potential users, and their insights will shape the course of your design iterations. But where and how do you find these participants, and how do you ensure diversity and inclusivity in your recruitment process? In this blog post, we’ll explore the art of recruiting a diverse and inclusive pool of research participants.

Where to Find Participants

The search for research participants may seem daunting, but fear not, for there are several avenues you can explore:

  1. Existing User Base: If you’re working for a company with an established user base, consider recruiting participants from this pool of loyal users. While this might not be feasible for your current project, it’s a common practice in the real world.
  2. Online Resources: For projects involving imaginary companies or startups, online recruitment is a convenient option. Utilize social media, online design communities, or specialized research recruitment agencies. Platforms like UserTesting and User Interviews are specifically designed to connect companies with research participants.
  3. Hallway Testing: When online recruitment isn’t viable, you can adopt a less formal approach called hallway testing. This method involves approaching people in person and inviting them to try your product. Position yourself in locations frequented by your target audience, like dog parks or coffee shops. While it’s effective for small-scale studies with limited resources, be aware that the participants you find may not fully match your user characteristics.

Incentives: A Motivating Factor

Recruiting participants involves more than just finding willing individuals; you must also offer incentives to motivate their participation. Incentives can take various forms, from monetary compensation to gift cards or even a simple thank-you gesture like a paid lunch. Consider the preferences and expectations of your target audience when selecting appropriate incentives.

Defining Participant Characteristics

Your research plan should provide a clear list of the primary characteristics you seek in your participants. These characteristics should align with your research goals and mirror the intended user demographics of your product. To ensure you find participants who meet these criteria, consider implementing a screener survey—a detailed questionnaire that helps identify potential participants who match your research requirements.

Diversity and Inclusivity

In the quest for meaningful UX research, diversity and inclusivity are paramount. Your designs should cater to a broad spectrum of users, and the participants you recruit should reflect this diversity. A representative sample includes participants who not only represent your core user group but also those who belong to marginalized user groups. Marginalized populations are those with unique characteristics or experiences that challenge society’s narrow definition of “normal.” This can include people with disabilities or those with limited access to technology.

When seeking participants with diverse backgrounds and abilities, it’s important to approach recruitment sensitively. Instead of directly asking about disability status, focus on recruiting participants who use assistive technologies relevant to your study. Examples include screen readers, closed captions, switch devices, keyboard-only navigation, magnification devices, and other assistive technologies.

Remember, the participants you select are pivotal to the success of your product’s design. They offer valuable perspectives on the user experience and pinpoint areas for improvement. Therefore, strive to recruit individuals who align with your target user demographics and come from a wide range of backgrounds.

Participant Count: Striking a Balance

Lastly, keep in mind that the ideal participant count for a usability study typically ranges between five and eight participants. This sample size is sufficient to glean valuable insights, and adding more participants can often yield diminishing returns.


Recruiting diverse and inclusive research participants is not just a checkbox on your UX research plan—it’s a critical component that can make or break the effectiveness of your research. By following best practices, implementing thoughtful incentives, and prioritizing diversity, you can assemble a pool of participants who will not only help you gather valuable insights but also contribute to the creation of more inclusive and user-centric designs. In the ever-evolving world of UX, the voice of the participant is your compass, guiding you toward user-centric excellence.