Marco Cau

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a branch of web marketing which focuses on on-line visibility. The goal of SEO is to maximize the presence in Search Engine Result Pages (SERPs), improving the ranking and web authority of the website of interest.

In just one sentence, SEO is: “the process of getting traffic from organic search results on search engines”.

SEO combines keyword marketing with other inbound marketing techniques: companies no longer expect to reach customers, but they want customers to reach them.

Search engines run on complex software systems called algorithms. Algorithms get updated all the time to guarantee always the most reliable and relevant results to users. For this reason, a search engine optimizer’s job is to stay up-to-date with the latest development and keep the pace with the constant progression.

On-Site & Off-Site SEO

SEO is done both on-site and off-site. On-site optimization happens inside the website, while off-site optimization involves activities on third sites, linked to the one of interest.

In this section of my blog you will find useful information on this topic.

Tools For Search Engine Optimization

Web Directories: this is a list of sites where you can register your domain. This will speed up the indexing process, so that search engines will find your pages more easily.

Link Building: a series of press-release websites. Use these to publish some contents in order to promote your own site.

There are many more SEO tools available online. Many of them are free of charge. If you need some advice please contact me and I will share with you some very useful SEO tips.